The term ‘FAQ’ stands for ‘Frequently Asked Questions’. An FAQ page on your site is an ordered collection of useful information that your customers regularly request more details about you. If your website provides products or services, there is constantly a customer on the other end of the transaction.
A well-informed customer is a very huge advantage as they will never get back to you in order to question your products or services. Most of the companies out there put up a customer support helpline to respond to the user queries should they be able to afford this.
It has been well noted that the customers come up to you with same questions repeatedly about your business. What happens, in this case, is that both your customer support executive and website user wastes a lot of time responding to the same questions. FAQs are the right way to offer the first step of interaction to your website users where they can get responses to their questions.
Why Is An FAQ Page Critical For Your Website?
A comprehensive FAQ page is one of the single most critical elements of your company website. While your business needs to have a great content structure and clean architecture – in order to provide a great user experience – your website FAQ section will draw most of your traffic and convert more customers. As such, having an FAQ page is a valuable digital marketing tool, just as social media marketing and digital public relations is.
FAQ pages are an essential part of good navigation as well as the customer journey for most sites. The FAQ section of your website is the go-to section for your audience who want to learn more about your company and ascertain if your products and services are what they require to fulfil their needs.
When someone clicks on the FAQ page, you know that they interested in your business. For many individuals, the website FAQ page is the second page that they go to after the Home or Services pages. This means that your FAQ section needs to include high-quality content that will assist your customers with quickly understanding your products and services.
This means that your page of frequently asked questions can play a central role in converting your passive audience to paying customers. It is essential for you to invest in high-quality content for your FAQ page so that your content converts as well as assists your business reach your goals. Keep a close eye on any other FAQs that your salespeople get asked and if a certain topic comes round again and again, consider adding this to your page.
What should be on the FAQ page?
Together with the technical questions as well as answers, the FAQ section of your website will confirm that you are an expert in your industry. This is because the FAQ page shows that you know so much surrounding your products and services that you can respond to questions before they are even asked.
Use your FAQ page as a type of social proof so that your company can establish your website as a valuable asset that drives sales. Another very valuable method of generating this type of social proof is through publishing testimonials on your website from other satisfied customers. This will show clients – who may be sitting on the fence – that others were very satisfied with the work that your business did for them which means that they have faith that they could be satisfied with your products and/or services too.
Your website FAQ page will take away a lot of stress and anxiety from your customer service department. Rather than having to have a lot of people who are available to answer questions, the business’ FAQ page will answer these questions for them. This means that you should promote your FAQ page to your clients as their go-to source of information about your business.
Keep your answers a little open ended so that users leave comments. Make sure that if a user leaves a comment or compliment, respond to it promptly. Ensure that your FAQ page has a search bar so that users do not have to read through each question to find answers.