On-page SEO tips and tricks for the beginners

On-page SEO is also known as on-site SEO. It is a method of making changes to the new or existing pages of your website in such a way that they become search engine friendly. They also provide a better experience to the readers and it will also make sure that your readers keep coming back to your website for more content. Optimising your website for on-page SEO involves making changes to the content of your website based on key phrases, titles, meta tags and optimising the internal linking. Image optimisation is also a part of on-page SEO. So, let us have a look at why on-page SEO is important for your website. We will consider some of the popular on-page SEO tips and tricks. You can also take the help of zutrix free serp tool to design an outstanding on-page SEO strategy for your website.

Why is on-page SEO important?

Using on-page SEO, you will be able to make sure that your website ranks really well on search engines. you will be able to improve the visibility of your website and also driver lot of traffic towards the pages of your website. On-page SEO is a primary SEO technique using which you need not have to depend on external sources to improve your SEO ranking. You can also take the help of various is SEO tools in order to create an extraordinary on-page SEO strategy. Using on-page SEO, you will also be able to enhance the experience of the customers.

Few popular on-page SEO tips and tricks:

Optimise the URL: Your URL should be something short and simple. It should also reflect what the website is all about. The URL should be a combination of two to three keywords. You must also try to avoid using symbols in your URL. You may even try to push a keyword or two in the URL itself to give your website a really good visibility. Do not go for too complicated words in the URLs. Make sure that it is easy to understand. This is a very good way of attracting Google to crawl your website. You can also visit to know more about how you can easily improve your rank on search engines.

Give SEO titles for your website: Every article or website starts with a title. The title tag is basically an HTML tag that is mentioned in the head section of your website. This title will give the visitors of clue regarding what topic they are going to read about on your website. The title should have high ranking keywords in it. It should also be easy to understand. Make the title interactive and catchy. It should also give the users a feel of what your website is all about.

Write proper meta description: A meta description is basically a brief of the website that appears on search engine results. Optimising the meta description is also very important. You should include relevant keywords in the content of the meta description itself. The meta description should also be properly optimised. Only then it can influence the click-through rate of your website and give you are really good rank. You can also take the help of a content writer to write a proper meta description for your website.

Optimise the images: Optimising the images is another very important on-page SEO strategy. The images and videos that are placed over the website require a lot of optimisation to improve your SEO score. The images should be placed at proper locations on the website. They should also have a relevant caption. You can also include keywords in the alt tags of your photos and videos.

And this is how you can create an on-page SEO strategy for your brand. You can also visit influencive to learn more about how you can generate good SEO rank for your website.